We cater to your individual needs like a family office.
At Sustainable Wealth Advisory Group we understand that you want to invest with integrity. We manage your money with high ethical standards and a personal touch.
LEGACY
PURPOSE
FREEDOM
We exhibit great joy providing underserved middle-class professionals, business owners and families with financial solutions that reflect your values. Financial wellness includes tax, investment, retirement, insurance, and estate planning as well as mental, emotional, physical, and spiritual wellbeing. Whether you’re saving for magnificent milestones such as retirement or starting a family or are looking for investment advice to expand your influence within your family and beyond, our advisors at SWAG can help.
Our seven wealth building principles are based on over 60 years of collective experience across the tax, investment, insurance, banking, and estate planning industry. Our vast knowledge and expertise add the right value to build and expand wealth for you and your family.
*For qualified/accredited investors only. Alternative investments are subject to greater risks than those associated with traditional investments and are not suitable for all investors.
...and more wealth management services.
We’ve tailored sophisticated well-established strategies by the ultra-high-net-worth and use an innovative approach to help more professionals and families seize better control over their financial future.
Sustainable Wealth Advisory Group offers the expertise like a large national firm but provides personalized experiences to every client.
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Helping families like yours over 25 years and counting.
Melanie D. Perry, CFP®, is the Co-Founder of Sustainable Wealth Advisory Group (SWAG), bringing more than 25 years of experience guiding individuals, entrepreneurs, and professionals toward sustainable, purpose-driven wealth. As a CERTIFIED FINANCIAL PLANNER™ professional, Melanie has served clients as an independent advisor since 1999, helping them make intentional financial decisions that align with their values and long-term goals.
In 2025, Melanie co-founded SWAG as a minority-owned Registered Investment Advisory firm, created to serve progressive entrepreneurs and business owners—particularly people of color—who seek clarity, alignment, and impact in their financial lives. Her work focuses on intentional spending, values-based investing, strategic tax planning, charitable giving, and legacy building that extends beyond the balance sheet.
A passionate advocate for financial literacy, Melanie founded Zeallionaire Enterprises in 2010 to educate youth and families about money. Through curriculum development, youth programs, and online coaching, she empowers women entrepreneurs to heal their relationship with money, strengthen their financial mindset, and build generational wealth. Melanie is a nationally recognized thought leader, a published author, and an active voice for financial education and inclusion.
Click here to view Melanie's FINRA background. CRD# 3186552
Joseph Williams is a Managing Partner at L&W Ascot and a strategic partner to Sustainable Wealth Advisory Group (SWAG), bringing more than 30 years of experience across commercial banking, risk management, and wealth protection strategies.
He began his career as a Vice President in commercial and retail corporate banking, advising high-net-worth individuals, business owners, and professionals in law, medicine, entertainment, sports, and tax. Known for his consultative approach, Joseph helps clients navigate complex personal and business financial decisions with a focus on clarity, protection, and long-term sustainability.
Today, Joseph serves as Head of Risk Management and Insurance Services at L&W Ascot, specializing in identifying, evaluating, mitigating, and transferring risk through coordinated tax, insurance, and estate planning strategies. Through his partnership with Donovan Lightbourne, CPA and collaboration with SWAG Co-Founder and Melanie Perry, CFP®, he helps deliver a comprehensive, client-first wealth management experience rooted in financial inclusion, ownership, and generational wealth.
Joseph’s leadership is shaped by both professional and personal experience. Raised in a military family as the oldest of nine children, he brings discipline, adaptability, and service to every client relationship. He is a husband of 36 years, a proud grandfather of four, and enjoys chess, hiking, fishing, science fiction, and spending time with family.
Donovan Lightbourne, CPA, is a Managing Partner at L&W Ascot and a strategic partner to Sustainable Wealth Advisory Group (SWAG), bringing more than 25 years of experience in tax planning, accounting, and business advisory services. Throughout his career, Donovan has advised closely held companies, entrepreneurs, and Fortune 500 corporations across industries including entertainment, technology, and professional services.
Donovan specializes in proactive tax strategy, business consulting, and financial management solutions designed to help clients operate more efficiently while minimizing tax exposure and supporting long-term growth. His work includes advising clients on complex tax matters, business management, tax controversy resolution, and strategic planning that helps entrepreneurs and companies scale sustainably. And he has share his knowledge of accounting teaching a course at the University of Phoenix.
Through his partnership with Joseph Williams at L&W Ascot and collaboration with Melanie D. Perry, CFP®, Co-Founder of SWAG, Donovan helps deliver a comprehensive and coordinated wealth management experience. Together, they integrate tax expertise, risk management, and investment strategy to provide clients with a holistic approach to financial planning that supports business growth, protects wealth, and strengthens generational legacies.
At Sustainable Wealth, we approach your finances like a team sport with you as the captain. A comprehensive financial plan requires collaboration between financial planners, investment managers, tax advisors, estate strategists, insurance specialists, and other professionals, working on your behalf in all areas of your financial life.
A fiduciary has the legal and ethical duty to place your interests above their own, avoid conflicts of interest, and handle matters with care and honesty. As a Registered Investment Advisor (RIA), Sustainable Wealth Advisory Group upholds this fiduciary duty, our recommendations are beyond suitable, they are in your best interest based on the knowledge and data gathered.
Our fees are transparent and fair. We disclose and explain everything upfront. This allows us to work with clients with the highest level of integrity possible.
While most of our meetings are online, we can connect with you face-to-face through our virtual office network nationwide.
No. We offer a complimentary consultation where we’ll discuss your financial concerns and how we can help. If you’d like to move forward and work with us, we’ll carefully outline the next steps to align your financial goals with your money.
All investing involves risk, including the possible loss of principal. Portfolio management strategies such as diversification, asset allocation, and rebalancing do not ensure a profit or guarantee against loss. There is no guarantee that any investment strategy will achieve its objectives. Sustainable Wealth Advisory Group is not a law firm and does not provide legal advice to clients. All estate planning document preparation and other legal advice are provided through select third parties unaffiliated with Sustainable Wealth Advisory Group. Sustainable Wealth Advisory Group, LLC is a California corporation. Sustainable Wealth Advisory Group, LLC is registered with the registered with the State of California and is subject to legal and regulatory requirements set forth by that state and delivers all investment-related services.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER® certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
